How scalable Influencer Marketing is becoming the top growth channel

If you’re a founder or CEO at a fast-moving B2C startup, you’ve likely seen the writing on the wall: Meta Ads aren’t scaling like they used to. Sure, it’s easy to launch campaigns and see immediate results — but sustainable growth and profitability at scale? That’s becoming more challenging every day.

Let’s face the uncomfortable truth first, then we’ll discuss solutions.

Founders love Meta Ads for a good reason: they’re fast, predictable, and initially reliable. But lately, you might have noticed:

‍Ads Performance Ceiling: As ad spend grows, CAC (Customer Acquisition Cost) rises and ROAS (Return on Ad Spend) inevitably drops. The more you scale, the harder it becomes to remain profitable.

‍High Testing Budgets: To stay competitive, you must allocate 15%–30% of your budget to testing new creatives and audiences. Without guaranteed outcomes, this significantly drains profitability.

‍Platform Saturation: With increased competition, CPMs (Cost per Thousand Impressions) have climbed dramatically — now averaging between $2 in LATAM and $20 in the US and Europe.

This leads to a clear conclusion: relying solely on paid media through Meta isn’t sustainable in the long run.

Influencer marketing promises authenticity, credibility, and high ROAS. Benchmarks clearly illustrate this:
‍

However, influencer marketing faces two major challenges:

‍Low ROI if Done Incorrectly: Many brands invest heavily in influencers only to see minimal impact.

‍Complexity in Scaling: Running one campaign is straightforward, but scaling to 20, 50, or 100 simultaneous campaigns without robust processes is a logistical nightmare.

At Traction.la, we’ve made influencer marketing a scalable, predictable growth channel, matching — and often surpassing — the performance of Meta Ads. Here’s the framework:

We rigorously select influencers based on niche alignment, engagement rate, credibility, and proven ability to drive conversions. Our sweet spot? Creators under 1M followers, whose recommendations remain highly authentic and conversion-driven.

Our creative team shapes influencer content into high-converting narratives, drastically reducing CPM. Imagine spending USD $30 for 3 million impressions — it’s achievable today with strategic influencer content.

Unlike traditional influencer marketing, our campaigns don’t end when the content goes live. We monitor and optimize campaigns weekly, reallocating budgets to top-performing creators to continuously boost ROAS.

Influencer-generated videos become a goldmine for paid ads. We quickly repurpose them into high-performing paid creatives, significantly reducing production costs and finding winning angles faster.

Let’s talk real numbers. Bookster, a new mobile app, needed rapid growth from zero users. Traction.la combined Meta Ads with Influencer Marketing, starting with LATAM before expanding into the U.S. market. Here’s what influencer marketing alone achieved:
‍
‍20M+ weekly impressions
60% lower CAC than traditional paid media
10X ROAS on influencer-tracked conversions
‍850K total app downloadsStrong brand positioning across LATAM

‍Real results, tangible growth — no guesswork, just data-driven reality.

Scaling influencer marketing isn’t just possible — it’s predictable with a proven system:

‍Strategic influencer selection from over 300M creators worldwide.
‍Simultaneous execution and optimization of 100+ influencer campaigns.
‍Real-time tracking and weekly optimization for continuous improvement.
‍Creative direction ensuring content is viral and conversion-focused.
‍Weekly ROI reporting with actionable insights.

Traction.la uniquely guarantees a minimum number of impressions based on budget:

For instance, a USD 10,000 budget ensures at least 1.5 million impressions (US/Europe) or 10 million impressions (LATAM). If targets aren’t met, we continue working — at no additional cost — until we delive

Influencer marketing isn’t merely another growth tactic — it’s rapidly becoming the most potent, performance-driven channel available. When executed systematically, it consistently delivers:

‍Lower CPM (as low as $0.5)Higher ROAS (5x-11x compared to Meta Ads’ 1x-5x)
‍Content that builds indefinite brand affinity and organic traction

Scaling influencer marketing can seem complex, but it doesn’t have to be. At Traction.la, we’ve built proven systems to reliably convert influencer marketing into a predictable, scalable growth channel.

Curious to explore how influencer marketing could transform your startup’s growth?

Feel free to schedule a conversation with me — I’d love to discuss strategies tailored specifically for your goals.

Let’s uncover how influencer marketing can become your strongest channel for scalable growth.